Over the years I have often had the suggestion made to me that significant lift or down force can be generated aerodynamically. In order to clarify this proposal I decided to take “a quick look” at this topic and publish the results. Firstly down force, why would I want it? Yes it will help hold the car down onto the track around corners and over the hill but. Down force will increase the wheel loadings and consequently raise rolling friction slowing your car. As very fast cars without any deliberately generated aerodynamic down force have managed to win races for…
Author: Walker
One of the most common questions I hear from CEOs of small and mid-size B2B companies is, “Marketing hasn’t been a priority for us because of the resources required—so where do we even start?” Their question reveals the challenges of B2B marketing. Many CEOs understand that marketing is important for their businesses, but they haven’t been able to tackle it effectively. They know they should be doing it better, and they want to do it better, but they don’t know how. That’s understandable, because there are some significant challenges for B2B companies when it comes to marketing. The main challenge…
There’s often debate about what differentiates sales from marketing in B2B companies. Sales and marketing are incredibly intertwined and it can be difficult to draw a line between the two. There’s increasing use of the term “demand generation”, which is particularly useful in early stage B2B companies. It combines sales and marketing—acknowledging the overlap between activities that are segregated at some companies. For most companies, there does need to be a defining line between sales activities and marketing activities—particularly as the business grows and sales people become too busy to engage in marketing. The description in the previous chapter starts…
To avoid that navel-gazing perception of marketing strategy, I focus on a few core elements. They address the most important aspects of B2B marketing and can be put together in a matter of days or weeks, not months. That’s the practical way to form a B2B marketing strategy. Business schools usually teach marketing strategy as “the four Ps”—product, price, place, and promotion. In my experience, the four Ps isn’t a very practical definition. The reality is that most companies are fixed in their product and place (what they make and how they sell it). They can’t switch from making airplane…
Sоmеtimеѕ itѕ iѕ uѕеful tо hаvе a рiесе оf funсtiоnаlitу аvаilаblе thrоughоut уоur соdе. Mауbе уоu wаnt a ѕinglе funсtiоn уоu саn саll оn a jQuery ѕеlесtоr thаt реrfоrmѕ a ѕресifiс асtiоn оn ѕuсh ѕеlесtоr. Or mауbе уоu wrоtе a utilitу funсtiоn in оnе оf уоur projects аnd nоw уоu wаnt tо bе аblе tо mоvе it еаѕilу tо оthеr рrоjесtѕ. In аnу саѕе writing a plugin iѕ уоur bеѕt орtiоn. jQuеrуiѕ grеаt. It’ѕ сrоѕѕ-brоwѕеr, еаѕу tо lеаrn, аnd hеlрѕ уоu mаkе vеrу uѕеr-friеndlу intеrfасеѕ. It аlѕо соmеѕ with a lot оf uѕеful рluginѕ tо dо almost whаtеvеr уоu wаnt.…
The three C’s allow you to put together an effective marketing strategy quickly and clearly, especially if you are part of a Google Ads Management Company. It leverages the expertise that is resident in your organization and includes external research to validate and augment what is already known. There are three steps in the process: Step 1 is an internal process to gather information available within the company. It includes a company workshop and interviews with staff and management. It also collects available reports on sales, profitability, and marketing. Step 2 is external—it includes research and interviews with customers, industry experts,…
As noted in Chapter 1, formalism1 in this context is an account of sport (as for games) which urges that: the various derivative notions of a game are to be defined exclusively in terms of its formal rules. What it means to engage in a game, to count as a bona fide action of a game, and to win a game is to act in accordance with the appropriate rules of that game. (Morgan 1995: 50) So formalism begins from our insight that rules constitute the actions comprising our game or sport. Further, it takes those rules to define the…
The motor torque is determined by testing, see Dynamometer Testing. For a car using an electronic system testing is critical as the current multiplication the electronics provides greatly increases the available torque at lower RPM. Because of the difficulty in determining the formula to a curve, the curved graph of Torque vs RPM is arbitrarily broken down into 3 straight line sections. Coordinates defining these sections are entered in the simulator and the approximate Torque at the motor RPM we are considering is obtained by interpolation. See FIG 3. (For a motor operating without an electronics system it is possible…
Having defined the main forces acting on the car, the performance can be calculated. By vector addition of the forces trying to drive the car forward and hold it back we obtain the resultant force acting in the direction of motion. This may be a positive force accelerating the car or a negative force decelerating the car. This force is used in conjunction with the Newtonian Mechanics formulas to calculate the cars acceleration, velocity and distance travelled after a specified time. Remember the force acting varies with car velocity and position on the track, while the formulas used here assume…
Writing of fashion It is clear that Fashion utterances are entirely derived not from a style but a writing; by describing an item of clothing, or how it is worn, the writer/journalist invests in his words nothing of himself [sic] nor of his psychology; he simply conforms to a certain conventional and regulated style (we might say an ethos), which furthermore announces immediately that it is from a Fashion magazine. Fashion ideology On the rhetorical level there is a signified that corresponds to the writing of Fashion, which is Fashion ideology. The world aimed at by written Fashion ignores opposites,…